Please join Hunton Andrews Kurth LLP for a webinar:

Intellectual Property and the Blockchain, Part 1

Cryptocurrency, NFTs, and Retail:  Protecting Your Brand With Trademarks

Tuesday, April 26, 2022
12:30 pm ET

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It is well-known that a trademark is a word, name, symbol, design, or phrase used to identify and distinguish a product or service, and to indicate the source of the product or service. But, do you know whether your cryptocurrency brand may function—or receive protection—as a trademark? Or how you may use your existing retail brand in connection with an NFT?

In this presentation, the first of a series, we will discuss the intersection of trademark law and cryptocurrency, NFTs, and retail, a collection of seemingly unrelated topics that are growing increasingly interconnected in the digital age.

You can expect to learn about:

  • Cryptocurrency – what it is and how it may be protected by trademark law;
  • NFTs (non-fungible tokens) – what they are, how brands are using them, and related trademark (and copyright) issues;
  • The link between retailers and NFTs; and
  • Best practice takeaways.

Who Should Attend: In-house IP counsel, general counsel, and other legal professionals and brand owners.

Speakers:

  • Sherli M. Furst, Associate, Hunton Andrews Kurth LLP
  • Mayme Beth F. Donohue, Associate, Hunton Andrews Kurth LLP
  • Omid Malekan, Associate in Business, Columbia Business School

Hunton Andrews Kurth LLP will seek CLE credit for this program in CA, FL, GA, MA, NC, NJ, NY, TX and VA only. Credit hours are not guaranteed and are subject to each state’s approval rules.

On March 24, 2022, the US Attorney for the Southern District of New York announced charges against two defendants and alleged an ongoing fraud involving the sale of nonfungible tokens (NFTs). The federal criminal case is among the first involving NFTs and foreshadows further regulatory scrutiny of the popular digital asset class.

Continue Reading DOJ Brings Criminal Charges Against Two Defendants in NFT Fraud

On February 28, 2022, the Emirate of Dubai enacted Law No. 4 of 2022 on the Regulation of Virtual Assets (“VAL”) and established the Dubai Virtual Assets Regulatory Authority (“VARA”). By establishing a legal framework for businesses related to virtual assets, including crypto assets and non-fungible tokens (NFTs), this landmark law reflects Dubai’s vision to become one of the leading jurisdictions for entrepreneurs and investors of blockchain technology. Continue Reading Dubai Issues Its First Crypto Law Regulating Virtual Assets

On March 9, 2022, the Biden Administration released its much-anticipated “Executive Order on Ensuring Responsible Development of Digital Assets” (Executive Order). The White House describes the Executive Order as the “first whole-of-government strategy” on digital assets and attempts to strike a balance between encouraging innovation and US leadership in the digital asset space, while signaling an appetite to protect against a variety of stated risks through additional regulation and legislation. Continue Reading President Biden Issues Executive Order on Digital Assets

The intersection of retail sales and blockchain technology is a current “hot” topic. But what does this actually mean for retailers? Is the time and money needed to invest in new technology worth the cost? What intellectual property (IP) protection is available?

Continue Reading How Retailers Can Make the Blockchain Work for Them in the IP Space

A recent Bloomberg article reported that average prices for nonfungible tokens, or NFTs, are down approximately 70 percent from recent highs.  NFTs are the latest innovation in digital assets and encompass digital representations of unique works of art, music, or other goods and experiences stored on blockchain.  Unlike other digital assets such as bitcoin, in which each bitcoin is the same as every other one (and thus “fungible”), each NFT is theoretically unique and different from every other one (and thus “nonfungible”).  A wide range of NFTs have begun to enter the marketplace over the past several months.  A digital work of art represented by an NFT recently sold at auction for over $69 million, and even a professional sports league has begun to issue NFTs.  A fascinating debate about the social and economic utility of NFTs has emerged, but what are some of the legal issues associated with this new digital asset class?

Continue Reading The Nonfungible Token